Ok, this might be an attention seeking headline but there is a lot of truth in it when it comes to the relationship between the design of websites and the copy that appears on them. The truth is whatever content you use on your website, in e-newsletters and in blogs, it all says something [...]

Thirty years ago if Kelloggs wanted to sell you more Cornflakes they simply increased the advertising budget. That got them more airtime, people saw them more during the ad breaks and that triggered a positive response when they were standing in the cereal aisle of their local Tesco … easy. As a reaction to [...]